The Rise of Short-Form Video
How Golf Businesses Can Use It to Grow
Introduction
Social media has changed how brands communicate, and nowhere is that more obvious than in the rise of short-form video. Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating engagement, with videos under 60 seconds often outperforming traditional posts.
For golf businesses, this shift presents both a challenge and an opportunity. The brands that embrace short-form video can build an engaged audience faster than ever. Those that ignore it risk falling behind.
Why Short-Form Video Works So Well
Attention Spans Are Shorter Than Ever
The average social media user scrolls through endless content. If you can’t grab their attention in the first few seconds, you’ve lost them.
Short, engaging videos allow golf brands to capture interest quickly and deliver a message in a way that sticks.
Algorithms Reward Video Content
Instagram, TikTok, and YouTube are all prioritising short-form video in their feeds.
If golf businesses want organic reach, this is the format that will get them seen.
It’s More Authentic and Engaging
Short videos feel more personal and less polished than traditional marketing. They allow golf businesses to showcase personality, behind-the-scenes moments, and quick insights that feel human rather than corporate.
What Makes a Great Short-Form Golf Video?
Many golf businesses struggle with video because they overthink it. The best-performing short-form content is often simple and straight to the point.
A great video can be:
A coach giving a quick piece of advice in 15 seconds.
A golf brand showing a before-and-after transformation of their product in use.
A golf course offering a fast tour of a signature hole.
A behind-the-scenes look at how a golf product is made or tested.
Short-form video isn’t about high-budget production—it’s about grabbing attention and keeping it.
Conclusion
If your golf business isn’t using short-form video, you’re missing out on one of the most effective ways to engage an audience. The challenge is knowing what kind of content works and how to execute it properly.
