Golf coaching remains largely stuck in the traditional model of one-off lessons and scheduled sessions. While this approach works for some, it limits both the coach and the student. Golfers now expect more flexibility, easier access to coaching, and a way to continue learning between sessions.

Retail brands like Apple, Patagonia, and Nike have perfected the art of selling, not just through products, but through experiences. They understand that customers don’t just buy things; they buy into a brand, a lifestyle, and a sense of belonging. Meanwhile, many golf shops still rely on outdated sales tactics, pushing products without creating an engaging shopping experience.

The fitness industry has cracked the code when it comes to keeping customers engaged, and paying, month after month. Gym memberships, online coaching platforms, and fitness apps all use subscription-based models that drive consistent revenue while keeping users invested in their progress.

The golf industry, especially golf courses, could learn a lot from the hospitality sector. While many clubs focus on attracting new players, the real key to sustainable growth is retaining customers and creating loyalty.

Luxury brands understand something many golf businesses overlook: people don’t just buy products, they buy into a lifestyle. Rolex isn’t just a watch, it’s a symbol of success. Porsche isn’t just a car, it’s an experience of performance and precision.

Golf sits at the intersection of sport, leisure, and status, making it a natural fit for luxury marketing strategies. Yet, many golf businesses fail to create that sense of exclusivity, aspiration, and emotional connection that luxury brands excel at.

Social media gets a lot of attention, but there’s one marketing tool that consistently delivers better results: email. While Instagram posts might get lost in an algorithm, a well-crafted email lands directly in your audience’s inbox.

Social media has changed how brands communicate, and nowhere is that more obvious than in the rise of short-form video. Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating engagement, with videos under 60 seconds often outperforming traditional posts.

Most golf professionals think branding is just about having a sleek logo or a well-designed website. But real branding goes far deeper, it’s about the full experience you create for your students, from their first interaction with you to the moment they walk out of the lesson.

Most golf businesses know they should be on social media, but few actually make it work. They either post sporadically, focus too much on selling, or struggle to create engaging content. The result? A social presence that feels like a chore rather than a tool for growth.

Golf businesses love to talk about what they offer… lesson packages, memberships, equipment, but most fail to tell the one thing that truly captures attention, a story.

Storytelling is what makes brands memorable. It’s why people feel connected to their favourite sports teams, why certain golf brands create cult-like followings, and why some businesses stand out while others blend into the background.

Some of the world’s most successful sports brands don’t just sell products, they sell a feeling, a lifestyle, and an identity. Nike doesn’t just sell trainers; it sells the idea that anyone can be an athlete. F1 teams don’t just race cars; they build a legacy of innovation and performance.