Gimme Studio is led by Mike, a Manchester native whose love for golf began as a child. Over the years, the game has taken him on countless road trips, introduced him to stunning course architecture, and deepened his passion for spending time outdoors with friends.
Professionally, Mike began this phase of his career in 2012 as a fashion photographer, working with renowned brands such as Patagonia, Adidas, and Reebok. His keen eye for detail and creative drive eventually propelled him into content direction and brand strategy.
Today, through Gimme Studio, Mike and his team help golf businesses find their unique voice and modernise their outlook, without losing sight of the traditions that make the game special. Whether it's refining brand strategy or crafting engaging content, Gimme Studio is committed to pushing the sport forward by welcoming fresh ideas while honouring its timeless values.
“The Swiss Army knife of creatives, Mike would be my desert island luxury item! Mike delivers super strong production solutions, world class photography and is supremely well connected in the golf world.”
- Peter Sant, owner of The Industry Group
“I’ve worked with Mike a handful of times now. He is amazing. He is able to follow direction but also come up with creative ideas whenever needed. He is easy to talk to, has an excellent eye for detail and clearly loves what he does.”
- Victoria Saliba, owner of StyldbyV
A Gimme Studio success story
DAN WHITTAKER
From local instructor to world renowned coach
There’s no way Gimme Studio can claim responsibility for all of the success Dan’s achieved – he’s a fantastic coach who had built a strong local reputation long before we joined forces. However, we were able to add significant value to his business; sometimes all it takes is an extra pair of hands, or a fresh perspective, to accelerate growth and sharpen focus. We worked together from 2016 to 2019, and have very recently picked up our collaboration again. Here’s how we teamed up to elevate his brand and online presence.
The Starting Point
Dan was already a respected local coach, attracting many low-handicap golfers to his stable, but his online reach was limited. His YouTube channel sat at just 1,800 subscribers, and while he wanted to expand digitally and diversify his income, there were no concrete goals to guide that growth.
What We Did
Early on, we suggested positioning Dan as an “elite golf coach” to reflect the caliber of his clientele. While the phrase itself isn’t an industry standard, pairing it with the content we produced successfully reinforced Dan’s status. We then redesigned his website to unify his branding and more accurately convey his coaching philosophy.
We set a consistent YouTube schedule, turning Dan’s expertise into an ongoing series that cultivated a highly engaged audience. In addition, we introduced paid video programs, providing an extra revenue stream beyond his in-person lessons.
As Dan’s online profile rose, he secured sponsorships with Srixon, Titleist, and ultimately Under Armour. His partnership with Under Armour evolved to the point where his studio became an Under Armour Performance Centre, and the added credibility allowed him to steadily increase his lesson fees.
The Results
Over our three years working together, Dan’s YouTube channel grew from 1,800 to around 45,000 subscribers, attracting a global audience of golf enthusiasts. Part of this success came from strategic collaborations with prominent YouTube creators, which exposed Dan’s coaching to brand-new viewers.
Increased visibility fuelled a surge in lesson bookings, and his new sponsorships solidified Dan’s reputation as an industry-recognised coach. Today, he represents some of the leading names in golf while continuing to grow his business.
Key Takeaway
Whether you’re established or just starting out, sometimes an outside perspective is all it takes to find untapped opportunities and sharpen your strategy. Dan’s story shows that the right blend of content, branding, and ambition can dramatically boost visibility, revenue, and credibility in the golf world.
“Mike has been an incredible source of knowledge, inspiration and experience in equal measure. His depth and breadth of knowledge are what truly sets him apart. The balance of this means he can cover all areas as it pertains to maximising your reach and revenue streams. Without doubt I wouldn’t be where I am today without Mike’s expertise.”
- Dan Whittaker
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