Most golf businesses know they should be on social media, but few actually make it work. They either post sporadically, focus too much on selling, or struggle to create engaging content. The result? A social presence that feels like a chore rather than a tool for growth.

Golf businesses love to talk about what they offer… lesson packages, memberships, equipment, but most fail to tell the one thing that truly captures attention, a story.

Storytelling is what makes brands memorable. It’s why people feel connected to their favourite sports teams, why certain golf brands create cult-like followings, and why some businesses stand out while others blend into the background.

Some of the world’s most successful sports brands don’t just sell products, they sell a feeling, a lifestyle, and an identity. Nike doesn’t just sell trainers; it sells the idea that anyone can be an athlete. F1 teams don’t just race cars; they build a legacy of innovation and performance.